Main Article Content
This study focused on effective distribution channel of cassava produce in Umuahia North Local Government Area, Abia State, Nigeria. It has objectives of identifying the different forms of distribution channel, revenue generation to farmers and spoilage of cassava produce. The two main sources of data collection were primary and secondary data. Primary data were collected from a sample of 171 respondents’ cassava farmers using questionnaire, which was on a four-point scale. The data collected for the study were analyzed using both descriptive and inferential statistics. The descriptive statistics used are percentages, frequency tables, means and standard deviation in answering the research questions while the inferential statistics used was Pearson Product Moment Correlation Coefficient (PPMCC) to test the hypotheses. All the hypotheses formulated were tested at 0.05 level of significance. The results showed that there is a significant relationship between the forms of distribution channel and marketing of cassava produce (r =.825, P<.05), that there is a significant relationship between effective distribution of cassava produce and revenue generation to farmers (r =.916, P<.05) and that there is a significant relationship between effective distribution channel and spoilage of cassava produce (r =.813, P<.05). The study therefore, concludes that effective distribution requires a high degree of management skill, as it will be one of the major components in achieving a sustainable competitive advantage. Finally, it was recommended that government should assist the rural dwellers in providing enough funds to facilitate the distribution of farming and marketing of cassava produce as it helps for community development and alleviation of poverty. Again, that new equipment should be provided for them; especially, the mechanized ones that reduce prolonged labour hours. Farmers should also be encouraged to form associations so as to enable them build social capital, pool resources together and obtain loans and credits easily from financial institutions to enable them distribute their cassava produce effectively regardless of the channel used.
Ogbuji C, Okafor AU. Marketing Channels. Aba: Afritowers Limited. 2010.
Sanni AN. Distribution channels: A strategic approach. Umuahia: Ben El-Mary Publishers; 2014.
Blythe J. Essentials of marketing. Essex: Pearson Education Limited; 2013.
Onyido S. Land reform, agriculture and food security in Nigeria. Michael Okpara University of Agriculture, Umudike; 2011.
Tesfaye O, Getahun U, Ermias K, Shiferaw K, Temesgene E, Birhanu A. Service management and marketing, Massachusetts: Lexington Books. The official CIM Course Book; 2012.
Abass OU, Bokanga A, Dixon UI, Bramel O. Balancing marketing and supply Chain Activities. Journal of Marketing - Theory and Practice. 2011;6:41-50.
Oteh U, Nwachukwu II. Marketing elements, approaches and dynamics. Ibadan: Julab Publisher; 2014.
Nwokoye GA. Modern marketing for Nigeria London: McGraw Hill Co. Inc; 2014.
Adeleye AS. Marketing principles and practice. Lagos: Malt-house press Ltd; 2005.
Assael H. Marketing principles and strategy. Dry Press; 2014.
Okoh O. Processing potential for cassava production growth in Sub-Saharan Africa. COSCA Working Paper No. 11. Collaborative Study of Cassava in Africa. IITA, Ibadan, Nigeria; 2014.
Uchendu P. Cassava in Nigeria: Eastern Nigeria. Federal Department of Agricultural Research Memo No. 42. Ibadan, Nigeria; 2015.
Okpara F. Module on effective channel of distribution strategies. Port Harcourt: Unpublished Lecture Manual; 2014.
Kotler P. Principles of marketing. Second edition, USA: Prentice Hall; 1999.
Anozie M. Marketing management. Enugu: John Jacob’s Classic Publishers Ltd; 2014.
Onuoha CO. Principles of marketing. Owerri: Canum Publishers Nig. Ltd; 2015.
Adejobi AO, Tanimonure VA. The nature and determinants of channel levels in cassava tubers and cassava products market in Southwest Nigeria. Journal of International Food & Agribusiness Marketing. 2012; 24(4):273-287.
Akerele EO, Sanni MO. Profitability analysis of cassava products marketing in Ogun State, Nigeria. International Journal of Innovative Agriculture & Biology Research. 2019;7(3):1-10.
Donkor E, Stephe O, Joe B, Ignacio, De Los Rios. Determinants of farmer participation in direct marketing channels: A case study for cassava in the Oyo State of Nigeria. Spanish Journal of Agricultural Research. 2018;16(2).
Daniel E, Adeola SS, Umar M, Ekpa M. Analysis of processing methods, marketing channels and profitability determinants of selected cassava products in Kogi State, Nigeria. The Journal of Agricultural Education and Extension. 2016;6(2):85-92.
Brodrick OA. Exploring the potential of cassava for agricultural growth and economic development in Nigeria. A thesis submitted to the University of Plymouth in partial fulfillment for the degree of Doctor of Philosophy, School of Geography, Earth & Environmental Sciences, Faculty of Sciences and Environment; 2014.
Ransikarbum K, Chaiyaphan C, Pataratanased R. Analysis of Logistical Aspect of Food-Safety System in the Green Supply Chain using Vehicle Routing Problem Model. In 2021 Research, Invention, and Innovation Congress: Innovation Electricals and Electronics (RI2C) IEEE. 2021;48-53.
Ransikarbum K, Chaiyaphan C, Suksee S, Sinthuchao S. Efficiency Optimization for Operational Performance in Green Supply Chain Sourcing Using Data Envelopment Analysis: An Empirical Study. In International Conference on Computing and Information Technology. Springer, Cham. 2022;152-162.
Ransikarbum K, Pitakaso R. Relative Efficiency Analysis of Biomass Agricultural Plants using Data Envelopment Analysis. In E3S Web of Conferences. EDP Sciences. 2021;302.